Artifact: Market Analysis (market_analysis) |  |
The market analysis is a periodic report on the state of the markets served by the organizations, trends in the market, and futureexpectations.
Domains: Core Assets Work Product Kinds: Core Assets
Relationships
Roles | Responsible: Market Analyst | Modified By: Market Analyst
Tasks | Input To: Production Planning Scope the Product Line Create Adoption Plan | Output From: Perform Market Analysis
Description
Main Description | The marketing analysis is a forecast of what products, and how many of each, the marketing group believes it can sell. For an example look here.
Key Considerations
The lifetime of a product line is longer than a one-off project. Reports such as the market analysis may need to have a larger scope than usual.